I wanted to work in a slightly different register for this one — something lighter in tone, less solemn, but no less intentional. The subject was our relationship with screens, that near-automatic reflex of reaching for a phone the moment a pause opens up, the way we've lost the ability to simply be somewhere without documenting or scrolling or filling the silence. It's a topic that gets discussed seriously and often moralistically, and I deliberately wanted to sidestep that. The phrase "touch some grass" does the work differently — it's familiar, it's slightly mocking, it carries just enough edge to land without lecturing. The goal was a message that stings a little but remains accessible, that speaks to everyone because everyone recognizes themselves in it. The inspiration came from a very ordinary moment: sitting outside, looking at the grass, and noticing that the people around me were already back on their phones. Sometimes the most straightforward observations make the clearest posters.
In Photoshop, I worked with noise, crystallize and posterize to break the image and give it texture, then pushed the color palette toward warm yellows and greens to evoke sunlight, open air, the physical world that exists beyond the screen. The color choices were as much part of the message as the text — warmth as an argument for going outside. This poster came together more naturally than most, without major obstacles or prolonged decisions. It was a free exercise, the kind where the concept and the visual move forward together without resistance, and the process ends up being as enjoyable as the result. Some posters are hard-won. This one was a reminder that clarity of intention can make everything else easier.