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Don't slip

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concept & art direction01process & techniques02variation03
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Concept & Art Direction

They watch. Always. For this poster, I wanted to lean into a more engaged message — something with a sharper edge than my previous work. The idea was simple but unsettling: pay attention to what you do, stay alert, because we are being observed. Not in a paranoid way, but in a very real, very contemporary one. Surveillance is no longer something abstract or distant. It is embedded in the everyday, in the mundane, in the most ordinary scenes. The visual starts from a precise point of view: a top-down angle, almost cold, almost clinical. People crossing a pedestrian crossing. A scene so familiar it becomes invisible. But seen from above, its nature shifts entirely. What was ordinary becomes monitored. What was a crowd becomes data points. The poster wasn't born from a precise plan — I followed the flow of inspiration and let the message surface naturally. But once it did, it felt inevitable. A little darker than what came before. A little more direct.

Process & Techniques

In Photoshop, I worked through texture layering to find the right visual density — the kind that feels heavy with meaning without becoming illegible. I used posterize, gaussian blur, ripples, selective color, channel mixer, color balance, color vibrance and a noise effect, each chosen to contribute something specific to the atmosphere while keeping the whole unified. I also added a tracking effect: circles and oval shapes, slightly lighter than the background, isolating certain silhouettes as if marking them, flagging them, watching them. The hardest part was balance across every level — choosing the right textures, knowing when adding more would start to undermine rather than reinforce, and placing the text. The typography took the longest. It felt wrong for a while, forced, out of place. Then it clicked. Suddenly it felt obvious. Almost too obvious. As if it had always belonged there, as if removing it would leave something broken.

Variation

WIP

Dont slip variation